Adventures in recruitment marketing and employer branding

So what's the story?

A timely reminder of the impact of mergers and acquisitions on employer brands

Following a year long programme of in-depth research and analysis, our CIPD-commissioned report into the impact of mergers and acquisitions on employer brands has arrived at the perfect time.

Officially unveiled by Bernard Hodes CEO Helen Rosethorn at the annual CIPD Conference in Manchester, the report comes as we emerge from the economic downturn and start to experience increased merger, acquisition and divestment activity.

Based on qualitative and quantative research and featuring case study insight from BNY Mellon, easyJet, London & Quadrant Group, Morrisons, William Hill (as well as commentator contribution from Staples), the report is essential reading for those currently in the midst of change, or managing major change programmes.

Download a summary of The Impact of Mergers and Acquisitions on Employer Brands here. The full version of the report is available to CIPD members at www.cipd.co.uk/research.

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