KPMG
Graduates

Our brief was to develop an integrated marketing campaign that would set KPMG apart from the competition, particularly the other ‘Big Four’. We had to attract, engage and recruit 600 high-calibre graduates into a range of positions within Audit, Tax and Advisory across the UK, with the emphasis on KPMG’s 30 target universities. We also wanted to address students’ concerns about the economic downtown and assure them that KPMG were definitely recruiting and that this was not merely a branding exercise.