Santander
Measuring the channels

Santander UK plc went through a period of rapid expansion and change to establish itself as one of the largest mortgage and savings providers on the High Street. A new CEO and a new strategy to diversify the business mix, focus on SMEs and enhance employee engagement spurred the introduction of several new internal communications channels. In all , 10 different online channels were introduced, taking different routes to engage some 24,000 employees spread across 1,400 retail branches and nine main office sites.