www.cometjobs.co.uk
Recruiting a diverse workforce
The beginning
Comet were looking to encourage a more diverse workforce to better reflect their customer base – in particular they were interested in engaging women over the age of 25. A key part of their digital recruitment strategy involved building a new website that would overturn any negative perceptions about working for Comet and use Comet’s brand positioning of ‘we live electricals’ to help achieve this.