Digital / Barclays

Barclays

First and foremost

Barclays hasn’t traditionally shouted from the rooftops that it’s really pretty good at technology. But it is. With a huge long list of innovations to its name, and a working environment that’s probably second to none, the company can offer just about everything a technology professional could ask for in locations around the world. The projects are huge and global – like mobile banking and contactless technology – and so is the career potential. Our task was to put that across in a site that was nevertheless easy to navigate and reflected the brand.

A list of firsts

It has everything a careers site should have in terms of details and a few offerings that are purely Barclays. We filmed a 360⁰ tour of Radbroke Hall, which received an investment of £15m in 2010 alone. More 360⁰ tours followed, from Pune in India to Singapore. A timeline quotes a selection of Barclays firsts, such as the fact that they were the first bank to introduce ATMs on the high street and the first financial institution to launch a website. Everything on the careers site contains points to Barclays having owned innovation and technology in the financial sector for some considerable time, making it the go-to employer for technology professionals.

First findings

It’s nice to be popular.

• We average over 2,000 visits each day, with over 60,000 unique visitors coming to the site since its launch in October from countries as diverse as India, Singapore, Kenya, Lithuania, Hong King and the Philippines (as well as the UK and US).
• The site has generated over 3314 hours of brand interaction, with tools like the virtual tours generating the highest level of interaction and engagement and 15% of traffic going on to the apply page.
• There was an increase in pay per click activity of 12.76%.
• Currently, 7% of traffic is coming via referrals, but we’re seeing an increase in Search, with over 10% of traffic from Search Engines.