Adventures in recruitment marketing and employer branding

Charity Commission

Digital / Charity Commission

Careers site

Good people

The Charity Commission has one of those USPs that has the power to inspire candidates: the chance to make a real difference. So our task was simply to spread the word. We wanted to bring the company to life, promote its diversity and encourage quality applicants. In short we needed to make sure that each and every good intention counted.

Good ideas

We’re always determined that our clients get the best deal, and with The Charity Commission, the budget was a pretty big consideration. So we set about finding ways to reduce spend, and turned to the trusty internet. Any press ads directed candidates to the new-look careers site and we encouraged more online activity. Having aroused their curiosity, we made sure their experience once they’d logged on was rewarding. We added a creative twist to the key roles and sent our writers into a flurry as they penned snappy copy for every other position along the way.

Good work

We asked the good folk over at The Charity Commission what they thought of the web build, and here’s what they had to say:

  • “Our external officer is really impressed with the whole style and language”
  • “Board level feedback has been very positive“
  • “The diversity stats have been great”

Within just a couple of months of the new careers website going live, five people were appointed for Compliance Support Officer roles and five others were taken through to interview for the Head of Charity Commission Director position – with one of them successfully appointed.