Adventures in recruitment marketing and employer branding
hertfordshire constabulary
The whole project kicked-off because Hertfordshire Constabulary had some tough recruitment targets to meet. They needed to revisit their current website and show just what was on offer for new recruits – all in a way that set them apart from the 50 other constabularies in the UK. They required a clearer, more accessible site that attracted the right type of candidate and also met new diversity targets.
For starters, we made the site more intuitive, so that each step felt like a natural progression. Colour-coding the different business streams gave clearer overviews of different roles and helped make the site more user-friendly. We included a number of innovative new features such as video profiles, a fitness test CD ROM, a DVD and home page video trailers. We also introduced an ‘interactive role comparison questionnaire’ which helps prospective candidates find out where they’ll fit in best.
As a result, Hertfordshire Constabulary have seen a substantial rise in applications, giving them a stronger candidate pipeline.
Ask us about the work with Hertfordshire Constabulary that won an IPA Effectiveness Award
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© 2010 Bernard Hodes Group
