Digital / Staples

Staples, buttons and tin foil helmets

Objective

New in the UK, Staples wanted to illustrate their huge range of opportunities, the size of the organisation and its ‘Easy Button’ brand in a fun manner. Their “benchmark recruitment website” needed to engage visitors and work with the new ATS to drive sophisticated campaigns.

Deliverables

With Staples employees contributing to the development process, the website revolves around a central thought of discovery, and sharing the truth. Besides creating the site, in a slow reveal we used touchpoints reflecting the ‘Outer Worldly’ theme. None used the Staples name, and all were placed in channels where you’d expect extraterrestrial ‘evidence’ to be spread: a teaser Blog, a Twitterfeed and a YouTube channel.

Results

• Over 38,171 unique visitors viewing an average of 4.40 pages.
• Low bounce rate (17.45% vs. an industry average of c.40%) shows the audience understood the concept.
• Referrals from staples.co.uk and organic traffic from Google.
• Touchpoint traffic spends much longer on the site and views more pages (blog visitors view 9.67 pages and spend on average 7.30 minutes).
• 1,848 blog views; over 596 YouTube views.