Digital / Westfield

UK careers site

Something to say

Westfield wanted us to build a new, UK-specific online recruitment hub – first for their Stratford City site, then eventually for all their UK advertising. Awareness of Westfield is relatively low. Many people don’t realise that they are involved right from the very beginning, from buying the land, through designing and building the centre to leasing the units and running the centre when it is opened. They are an Australian company, and although they are relatively new to the UK, they own many shopping centres across the world.

The supporting facts

We gained valuable insight from each target group of employees in the form of focus groups and telephone interviews to get more information about what each department does in so we could build an ongoing talent pipeline for the centre and develop creative in line with the brief. This included lots of images of the Stratford site throughout the build process as well as artist’s impressions, and a video.

Spreading the word

The site went live on 21st January, and has had 2,208 unique visits from a total of 35 countries in the first three weeks alone. There hasn’t been any external advertising of the site so far apart from using their massive following on Twitter and Facebook, and virally by including the URL in the signature on their emails. We are tracking all activity on the site to determine where the most engaged visitors are coming from which is currently as a re-direct from the corporate Westfield site. Once external advertising goes live, we can use this information to optimise the campaign.