Adventures in recruitment marketing and employer branding

So what's the story?

Direct Sourcing comes to Hodes. First stop Heathrow. Next stop Mars.

Top performing, passive job seekers have always been the holy grail of recruiting. But recruiting teams are not always structured to actively recruit top talent, often opting for more passive, reactionary recruiting means. So how are leading companies and recruiting organisations structuring themselves in the future to actively recruit top talent?

The rising adoption of digital media has forced a paradigm shift in the recruiting process, opening up more avenues for in-house recruiters to source candidates directly. And in the dismal economic climate that we still find ourselves in, ensuring the effectiveness of every pound spent on recruiting talent is critical to success.

So to support our clients through these challenging times, Hodes has developed a Direct Sourcing Toolkit to help our clients adapt to the new environment, and at the same time to keep saving them money. The first stage of this toolkit is a series of training workshops to help up-skill recruiters and we have recently rolled this out to British Airways.

The aim of the day was to deliver a workshop on Direct Sourcing – sharing our own experiences, knowledge and, even if we do say so ourselves, expertise on the best ways to find the best talent. Now, this isn’t about getting rid of head-hunters and recruitment agencies completely. However, it is about finding ways to bring recruitment functions and activity in-house as often as possible.

In many ways, the day saw us building on the BA recruitment team’s current awareness and showing them how to enhance the effective things already in place. First off, the workshop discussed the benefits of using search engines to find the candidates they really want. Then we moved on to look at conversational based recruiting (everything from word of mouth to online social media), before looking at direct email marketing and, of course, the importance of good copy.

The day was a resounding success for everyone involved and we’re already looking forward to the next workshop.
What an eye-opener! Amazed that we are actually managing to recruit at all
Totally new, was unaware of the tools freely available. Lots of opportunities for positive action.
A really enjoyable session/day including the delivery. Learnt so much and can’t wait to start working on some direct sourcing.
We need to rip up the rulebook.

Next up, is a trip to Mars. And, with the savings from just one key hire enough to easily cover our charge for the session, it’s a trip that quite simply pays for itself.

If you’d like to find out more about our workshops or to book some time with our team, just give Alistair Milnes a call on 020 7551 4780. Alternatively drop him an email at AMilnes@hodes.co.uk.

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