Heinz
The beginning
It’s a funny story really. Heinz asked us to design an internal campaign to advertise their employee survey. So we emptied ten industrial sized tins of beans onto the floor. The thing is though, it worked.
The middle
Once the mess was cleared up, we were left with a campaign that won a CIPD award for Internal Communications, doubled factory response rates and trebled head office participation.
The end
It meant that Heinz found out what their people thought about them and their people found out how much Heinz valued what they thought. Plus, from our point of view, it
was a huge amount of fun.
