STA Travel
The beginning
When it comes to employee engagement, nothing is quite as effective as showing your staff that you understand them. That’s why all our solutions are based on real research into real wants and needs.
The middle
So, when we set about building an internal communications strategy for STA, we made sure it was something that their people would really connect with.
The end
In fact, it worked even better than we could have hoped for – with part of the programme taking on a life of its own around the world. Employees replicated photos from the communication materials themselves and posted them on the STA global intranet. Now that’s proper grassroots engagement if ever we saw it.
