The fact that social media ROI is difficult to measure is one of the main reasons why many businesses have had second thoughts about social media. And now, with evidence that companies are planning to increase their social budgets this year, priorities tend to shift towards a better understanding of ROI.

Hodes' Head of Digital Andy Hyatt is this month's guest speaker at Social Media London, and having worked with some of the largest and most successful brands in the world delivering online campaigns who better to talk about ROI in social media?

Information on the event can be found here.