The case of the few special grads
The beginning
Every student knows Heinz can offer a handy solution to a mealtime dilemma. But not everyone realises they offer pretty tasty graduate careers, too. Here's the story of how we went about changing all that.
Heinz wanted to recruit graduates into sales, marketing, finance and logistics roles – but first they had to make a name for themselves within the graduate market. Plus, as they were only looking to fill ten vacancies, they needed a focused campaign aimed at raising awareness of Heinz among quality graduates, without inviting the volumes of applications that a broader campaign would attract.