Adventures in recruitment marketing and employer branding
Majestic Wine
Our brief was to explain to people what it was really like to work for Majestic Wine Warehouse, and design a conceptually-led brochure that communicated the company’s culture, as opposed to just showing pictures of their fine wines. Majestic wanted to make sure that potential candidates understood the true nature of their business. Every single one of their staff gets involved in every aspect of running the store; from deliveries in the van and moving boxes to customer service and wine advice.
After just one meeting, we could tell that the culture itself at Majestic was a key sell – they have much smaller client bases than the big retailers, and truly pride themselves on a personal approach in everything they do. From this starting point we developed and designed a brochure (followed by ads and an exhibition stand) complete with personal case studies, to communicate this culture and the personal approach at Majestic. In this way, we were able to differentiate Majestic Wine Warehouse from the big retailers.
The feedback from the client has been exceptional; their Directors have been very impressed and feel that the work reflects the direction their company is heading in, while graduates at fairs have commented on the design and the impact it makes. In the client’s own words “the concept, personal feel, the images and copy give a really good insight into Majestic. I thoroughly enjoyed the whole experience; it was such a pleasure working with the whole team at Bernard Hodes who really listened to what we wanted and let me be very hands-on.”
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© 2012 Bernard Hodes Group
