Hodes plays the Recruitment Advertising game

The briefs were the kind that our creative teams dream of: a chance to spend an hour or two playing online games in the name of research. And it would seem that their dedication and hard work paid off.

As has recently been commented upon by Ri5 , Hodes has taken a further step forward into the world of advergaming, with the launch of games for Royal Mail and KPMG.

For Royal Mail graduates, we developed a game that helped prospective candidates get a feel for the scale and speed of delivery at Royal Mail. The game is a reskin of Tetris, which was recently voted as the Greatest Game of All Time, and has already proven to be a hit with candidates, generating over one hundred hours of brand interaction.

KPMG tasked us with challenging the staid perception of professional services – asking us to produce an interactive experience that was fun, increased brand favourability and encouraged applications all at the same time.

Our solution, the KPMG Mini mind-gym, is a game based around KPMG’s key competencies.  Players can register their scores on a leader board (thus providing useful data capture for KPMG) and also forward the game to their friends, encouraging them to compete too (and thus introducing the all-important viral element).

The game has already proved a big success – and you can try it for yourself by clicking here.

If you’d like to find out more about what we can do for you or to book some time with our team, just give Cassie a call on 020 7551 4780. Alternatively drop her an email at Cassie Sissons.