Annette Frem
Practice Lead:
Employee Engagement

An engagement strategy and employer brand specialist, Annette leads our employee engagement offer and she draws on over 18 years’ experience in talent, branding, communications and sales. A firm believer in the value of stakeholder management, involvement and cross-discipline collaboration, she thinks involving and engaging local players throughout the process is the key determining factor of a successful global branding or engagement project. Simply put: if solutions are presented as surprises, they will never succeed.

Recently, Annette contributed a chapter on Employee Engagement to the Bernard Hodes book ‘The Employer brand – keeping faith with the deal’. She has also published reports and toolkits on what happens to engagement and the employer brand deal when companies complete merger and acquisitions, produced practical internal communications tools for HR and written a white paper on how to manage your alumni.

A raft of leading organisations have called on Annette’s engagement and branding expertise in rolling out a new strategy and values, managing change, developing global recognition schemes and creating brand advocates, to just name a few. Clients include Nestle, Anglo American, Barclays, Barclaycard, Elsevier, Westfield, HSBC, Aviva, BNY Mellon, Carphone Warehouse and Genzyme.