An employee engagement and internal communications specialist, Joe joined our consulting team in 2011. A former journalist and Head of Content at Engage Group, his expertise covers social media and content strategy, community management, copywriting and tone of voice. Highlights include launching channels for O2, Tesco and the Foreign Office, developing a global website for a magic-circle law firm and devising a brand engagement campaign for AXA. Joe has a particular interest in the impact of social media on employer branding, engagement and communication strategies, and its potential to transform organisational cultures.