Acknowledged as a pioneer of employer branding practice in the UK, Hodes has exceptional credentials in this area. Not only did we win the first CIPD award for Employer Branding, but we also wrote the definitive book on the subject in 2009. In the last few years, we have helped world-class organisations in a variety of industry sectors define and manage their employer brands, including Anglo American, ABB, Barclays, Barclaycard, Cargill, HMRC and Genzyme.
Our approach to the subject is simple. We believe that the employer brand is best seen as a two-way deal between an organisation and its people. On one side of this deal is the promise that the business offers its employees and candidates and on the other its expectation of their performance, behaviour and attitude. The art of employer branding is to articulate this deal in a way that is distinctive, compelling and relevant to the individual, and to make sure that is delivered consistently throughout the employee lifecycle.
We work with clients in all sectors to help them understand this deal and to ensure that it is aligned to organisational goals and attracting and retaining the talent they need. In simple terms, we help businesses become employers of choice for their employees of choice. Perhaps you’re looking to align your employer brand more closely with your corporate positioning. Or it could be that your HR strategy would benefit from a more clearly articulated people deal. Whatever your precise needs, our team of dedicated HR/brand consultants, researchers and creative consultants will help you define your employee value proposition (EVP): what you stand for as an employer.
Then, with a validated expression of this deal, we will help you manage your employer brand, improving the consistency and quality of the employee experience. This could involve integrating your EVP into HR processes and leadership behaviours, or bringing the employer brand personality alive in everything from onboarding programmes to L&D support materials and recruitment communications.
You’ll find out more about our approach to employer branding here.