From Gen Y and Millennials to undergraduates and interns, our Future Talent team helps clients engage their talent of the future. We do this through a comprehensive suite of services. These range from planning and implementing online and offline attraction strategies, through campus campaigns to event design and organisation. Everything you need, in fact, for your future talent offer to cut through the clutter and inspire the people you need.
To deliver a successful campaign, we are big believers that you need to remain close to the target group and keep a close ear to the ground to understand what makes them tick. As well as being on campus whenever possible, one of the key ways we do this is through strong relationships with key graduate groups. As the marketing partner and long-term sponsor of Enactus (formerly Students in Free Enterprise (SIFE)), we’re actively involved in their work to help develop socially responsible business leaders. Not only do we provide advisors to support their student teams, but we also judge their national competition.
Similarly, we’re closely involved in the TARGETJobs graduate awards. We helped develop the Employer of the Year category which encourages graduate employers to honour their promises, and our benchmarking report on the best employers is now a key publication in the sector.
We recognise that Higher Education is ever changing and our clients need to be flexible and innovative in their approach to reach their target groups, and stand out from their competitors.
As a result, we keep a close eye on the market to ensure we can advise our clients on the key stakeholder relationships they need to be building, the latest opportunities to engage students and how to be one step ahead when new government policies and plans are announced. The rise in social media activity targeted at students is apparent but it’s about a balance of online presence and campus activity. Our teams have the expertise to develop and manage multi channelled attraction campaigns that targeted students and graduates alike can’t fail to spot.
Similarly, through our strategies, we look at how undergraduate opportunities can produce the future graduates for our client, feeding the talent pipeline to maximise ROI of the attraction campaigns.
It is becoming more commonplace to target talent earlier. With the surge of school initiatives, alternative entry routes and apprenticeship opportunities, it is little wonder that future generations are faced with career decisions at ever younger ages.
Given the rise in popularity of these schemes following their government backing and the increase in university tuition fees, we work with employers to ensure they are attracting the right candidates through brand and career awareness. Success for us is about ensuring our clients are front of mind when key decisions are made.